Description

Today s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where likes stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way…As Lennon and McCartney wrote a half century ago, money can t buy you love. But in today s world, where people have become desensitized – even disillusioned – by ad campaigns and marketing slogans, that maxim needs an update: Money can t even buy you like.